Sport in the UK

Sport in the UK:

Mass participation

• Cost of inactivity at £2 billion per year
• Aim to have 70% of the population being reasonable active (30 minutes of moderate exercise five times per week) by 2020

Sporting excellence

• E.g. Rugby world cup team (2003)

-        Physical and psychological needs considered with precision

-        Layers, opticians, image consultants and chefs were all significant members

-        Not a single issue was left unaccounted for

• UK Sport responsible for all Olympic and…