Writing to persuade, argue, advise

The key tips for writing to persuade, argue and advise are the following:

Genre

Audience

Purpose

Writing to argue:

 Introduction must summarise the issues that you are yet to write about.

• Put at least three reasons for your argument forward.
• Counter argument?
• Evidence in your argument such as: statistics, stories, quotes from authorities.
• Rhetorical questions
• Varied sentence structure
• Emotive language
• Good opposing connectives, e.g  On the other hand                                                       Firstly/Secondly/etc.
   However
   Nevertheless 
   Despite the view     Research states that
   Another factor to be considered
   
• Ending must conclude your own view  and must summarise

Writing to persuade:

Unlike when writing to argue the arguments can be far more :

• One sided 
• Passionate
• More like a personal conviction (you hold the belief that your views are the RIGHT views)

Examiners love:

• Emotional anecdotes (brief personal story that serves its purpose to create a powerful illustration about why your view is the right view) MAKE IT UP!!!!! 
• Give yourself and your opponent a common goal-this way your job of persuading them doesn't become too much hard work.
•  shows sustained awareness of the audience
• Arguments are convincingly developed and supported by relevant detail
• Ideas are selected and prioritised to construct a sophisticated argument
• Paragraphs are effectively varied in length and…