1.1

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  • Created by: verityjoy
  • Created on: 29-02-24 15:43
how can ICT be used to support market research?
websites - analytics used to see timing and frequency of visitors
social networking - reviews and blogs, viral marketing
databased - data mining to identify trends in large data sets
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products in a mass market are
similar
2 of 7
products in a niche market are
highly differentiated
3 of 7
in a mass market there are ____ distribution channels
multiple
4 of 7
in a niche market there are ____ distribution channels
selected
5 of 7
in a mass market, prices are
standard
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in a niche market, prices are
premium
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Card 2

Front

products in a mass market are

Back

similar

Card 3

Front

products in a niche market are

Back

Preview of the front of card 3

Card 4

Front

in a mass market there are ____ distribution channels

Back

Preview of the front of card 4

Card 5

Front

in a niche market there are ____ distribution channels

Back

Preview of the front of card 5
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