2.2 Market Research 0.0 / 5 ? Business StudiesMarket ResearchA2/A-levelCIE Created by: Laura_RoddCreated on: 15-11-16 19:43 Define market research The action or activity of gathering information about consumers' needs and preferences. 1 of 6 Define secondary research Research that already exists and has been collected by someone else. 2 of 6 Define primary research Original research that did not exist before, it is conducted for a specific purpose. 3 of 6 By what other name is primary research known? Field 4 of 6 By what other name is secondary research known? Desk 5 of 6 What are some examples of internal research? Retail data (loyalty cards), 6 of 6
Comments
No comments have yet been made