A level Media Studies - I, Daniel Blake 0.0 / 5 ? Media StudiesI, Daniel BlakeA2/A-levelWJEC Created by: JasrajSagooCreated on: 21-03-23 09:46 Which company distributed I, Daniel Blake for the UK? Eone 1 of 7 What award did I, Daniel Blake receive? The Palme d'Or at Cannes Film Festival 2 of 7 What type of genre is it? Social Realist 3 of 7 what labour-supporting news group became a marketing partner for the film? Trinity Mirror Group (now Reach Ltd) 4 of 7 What is the general term for the use of marketing strategies like clean graffiti or publicity stunts? Guerrilla Marketing 5 of 7 How can you apply Hesmondhalgh's theory in film strategy They aim to reach as many different audiences as possible in order to minimise the risk of losing money. 6 of 7 How does the trailer market the film? Use of quotes from critics, use of the Palme d'Or logo, BFI and BBC Films logos and use of Ken Loach. 7 of 7
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