Written details of the activities to be used to carry out the marketing strategy.
1 of 5
SWOT analysis
A method of analysing the current situation by examining the internal strengths and weaknesses of the business and the opportunities and threats of the external and environment.
2 of 5
Situation analysis
An assessment of the business, its customers, competitors and the market environment.
3 of 5
Marketing tactics
The marketing mix activities (price, place, product and promotion) undertaken to achieve a chosen marketing strategy.
4 of 5
N/A
N/A
5 of 5
Other cards in this set
Card 2
Front
A method of analysing the current situation by examining the internal strengths and weaknesses of the business and the opportunities and threats of the external and environment.
Back
SWOT analysis
Card 3
Front
An assessment of the business, its customers, competitors and the market environment.
Back
Card 4
Front
The marketing mix activities (price, place, product and promotion) undertaken to achieve a chosen marketing strategy.
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