How does Ad busters channel Curran and Seaton's theory?
Because they say that media companies are focuses on profit and power
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how is Adbusters funded?
funding from cover price
donations
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company context
founded by Kalle Lasn and Bill Schmalz in 1989
both environmentalists
angry at capitalist companies to pay to broadcast biased texts
Canadian TV didn't want to sell them advertising space for their anti logging campaign
subscribers over 60 courtiers
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what do adbusters sell
digital and print versions convergence
merch
$10.99 high cover price to help reinvest back into the business
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what events do they run
flash mobs
google creating fake pages to confuse Google search algorithm
event don't promote magazines and are there to promote anti-consumerism
these activities may disengage and repel readers
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how to they use digital activism
hashtags
social media
website
responsible for the most significant online protests #occupywallstreet
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what is some controversy for Adbusters
been accused of antisemitism by listing prominent Jewish US politicians
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How is Adbusters regulated
hard to regulate due to global audience as every country is different
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front cover analysis visual
The person screaming with joy is the main visual aspect.
He is,East Asian, Man, Early 30s
Represents time after 9/11
Tacital vest to show he is a terrorist (malicia)
Masculinity
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front cover analysis linguistcis
Ad busters- big, bold capital letters, sans serif font
Post west-west is no longer dominant and Asian ones gain power
Hegenomy-political ideological power
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front cover analysis composition
“post-west” is in front of everything
Picture overlays a bit of Adbusters
Rule of thirds centred
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front cover analysis pallet
Grainy war colour
Lots of dark greens
And grey and depressing background
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Which has a more significant impact on how representations are contrasted with historical context or ideology? 30 marks
3-4 ideological constructions
gender-Van Zoonen
Race-
Class
include theory for each
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Judith butler theory
Masculine and feminine roles are not biologically fixed but socially constructed.
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Other cards in this set
Card 2
Front
How does Ad busters channel Curran and Seaton's theory?
Back
Because they say that media companies are focuses on profit and power
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