Applied Business (Part 1)

Unit 10 Edexcel A2 Applied Business. Marketing Decesions Quiz

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  • Created by: Ella
  • Created on: 03-05-13 15:40

1. What is a marketing decesion?

  • Purely involves marketing such as what are the 4Ps and how to market
  • Allows businesses to communicate straight to the customer
  • The product can be suitable for all at a price all should be able to afford
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2. What is a marketing plan?

  • A decesion or commitment to a particular course of action
  • A report which details a business's marketing objectives
  • The aims of an organisation's marketing strategy

3. What is a corporate stategy?

  • The way the business has chosen to run itself to meet its long term goals/ aims. Sometimes seen in the business's mission statement
  • The practice of managing the flow of information between an organisation and the public
  • The ethical stance of a business

4. Name an example of an external factor influencing marketing

  • Competiton
  • The business's pricing strategy
  • Recycled packaging

5. What is a strategic marketing decesion?

  • Long term goals that often affect the whole business. Is often a broad statement or general course of action of a business
  • A short term goal which can be achieved through marketing. Often a reactive move to competitor's actions or the economic climate
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