AS Media Key Terms 0.0 / 5 ? Media StudiesKey TermsASWJEC Created by: GeorgeGreenCreated on: 10-05-16 18:19 Name 3 Radio Key Terms Jingle, Zoo Format, Companion/Undemanding Medium, Presenter + Co Hosts. 1 of 13 Term for Camera Distance Proxemics 2 of 13 Term for how objects are framed in a shot Composition 3 of 13 What is Empathetic sound? Music or Sound Effects—whose mood matches the mood of the present action or scene 4 of 13 3 Things making up MES Character Movement, Make Up/Hair, Costume, Props, Lighting, Setting etc. 5 of 13 What is visual and aural signifier? Iconography 6 of 13 Multiple interpretations to a single text Polysemic 7 of 13 What is Ideaology? Ideals of a text 8 of 13 What is Audience positioning? How we are encouraged to respond 9 of 13 What are the 5 Uses and Gratifications? Entertainment, Escapism, Informative, Companionship, Identification. 10 of 13 What is a Vox Pox? outside of studio broadcasting e.g. Interview on the street 11 of 13 What is 'Hegemony'? Maintaining the status quo, media is one way of achieving this. Use of socialisation to maintain inequality or status quo in society. 12 of 13 Who's Theory is Hegemony? And what was he? Gramsci, a Marxist. 13 of 13
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