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More cards in this set
Card 6
Front
when customers expect customized/adapted goods and domestic competitors have an advantage in meeting customer needs
Back
Card 7
Front
standardisation is used to improve efficiency, consistent global branding is needed to achieve international success
Back
Card 8
Front
Example of business using global strategy
Back
Card 9
Front
example of business using multi-doestic strategy
Back
Card 10
Front
example of business using transnational strategy
Back
Card 11
Front
example of business using international strategy
Back
Card 12
Front
which strategy is highly centralised and focuses on efficency and standardising products
Back
Card 13
Front
which strategy is the most complex to achieve
Back
Card 14
Front
which strategy uses extensive product customisation and businesses are decentralised seperate entities
Back
Card 15
Front
which strategy involves little adaptation needed to be able to fit local needs
Back
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