Bartlett and Ghoshal 0.0 / 5 ? Business StudiesBartlett and Ghoshal ModelA2/A-levelOCR Created by: Amy_Liz123Created on: 14-01-19 20:46 Deffinition: a model of _____ strategies based on local responsiveness and global intigration international 1 of 19 Low local responsiveness and High global intigration Global 2 of 19 high local responsiveness and low global intigration Transnational 3 of 19 low local responsiveness and low global intigration international 4 of 19 high local responsiveness low global intigration multi domestic 5 of 19 when customers expect customized/adapted goods and domestic competitors have an advantage in meeting customer needs local responsiveness 6 of 19 standardisation is used to improve efficiency, consistent global branding is needed to achieve international success global intigration 7 of 19 Example of business using global strategy CAT 8 of 19 example of business using multi-doestic strategy MTV 9 of 19 example of business using transnational strategy Starbucks 10 of 19 example of business using international strategy UPS 11 of 19 which strategy is highly centralised and focuses on efficency and standardising products Global 12 of 19 which strategy is the most complex to achieve Transnational 13 of 19 which strategy uses extensive product customisation and businesses are decentralised seperate entities multi domestic 14 of 19 which strategy involves little adaptation needed to be able to fit local needs international 15 of 19 Transnational strategy ensures that they share expertise, staff and ______ technology 16 of 19 multi domestic strategy inolves having different _____ in different countries objectives 17 of 19 although Global strategy benefits from economies of scale they do not share _____ expertise 18 of 19 in an international strategy the operations are managed ______ centrally 19 of 19
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