new research carried out to answer specific issues or questions. normally carried out by the indivdual wanting to find the data
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What is Secondary Research
this is research that makes use of information that has been previously researcged by someone else
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what is quantitative data
numerical data that is written down or measured with numbers. E.G shoe size and height.
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what is qualitative data
descriptive data that is harder to analyse. gives in depth answers.
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data collecting - Random
simplest and least sophisticated way, everyone has an equal probability of being chosen.
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data collecting - stratified random
this is more accurate, the intention is to get a 'mirror image', an exact copy of the population that is being studied.
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data collecting - quota
non-probablility sampling technique where the assesmbled sample has the same proportions of individuals as the entire population with respect to known characteristics
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interview methods - Participant
the interviewer is usually a professional or paid researcher, sometimes trianed, who posed questions to the interviewee.
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covert
an investigation that is under cover
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overt
an investigation that is not under cover and the interviewes are aware
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informal
take place outside the office under causal ways.
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unstructured
questions are not pre-arranged they are made up as the interview goes along.
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suitability
the quality of being right or appropriate for a particular person, purpose or situation
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ethics
moral principles that govern a person's behaviour or the conducting of an activity.
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reliability
quality of being trustworthy or of performing consistenlty well, the results can be repeated
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potenital problems
capable of being but not yet in exsistence. something is possible but not yet accurate.
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how to overcome problems
too successfully solve a problem
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validity and bias data
how valid something is, and whether it sticks to one side or not.
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Other cards in this set
Card 2
Front
What is Secondary Research
Back
this is research that makes use of information that has been previously researcged by someone else
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