Business 1.1 Meeting Customer Needs

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Name the three correct factors affecting research.
Theoretical factors, Ethical factors, Practical factors
1 of 7
What is product orientation?
When a business develops products based on what its good at doing and the direction the company wishes to take.
2 of 7
Sampling should involve bias. True or false?
False
3 of 7
What does a Business to Business market focus on?
The features of the product and the logical cost decision.
4 of 7
What is AIDA?
Attention, Interest, Desire, Action
5 of 7
How can market share be determined?
By working out the proportion of the total market held by one particular company.
6 of 7
What is explanatory research?
Involves answering how and why certain customer behaviour occurs
7 of 7

Other cards in this set

Card 2

Front

What is product orientation?

Back

When a business develops products based on what its good at doing and the direction the company wishes to take.

Card 3

Front

Sampling should involve bias. True or false?

Back

Preview of the front of card 3

Card 4

Front

What does a Business to Business market focus on?

Back

Preview of the front of card 4

Card 5

Front

What is AIDA?

Back

Preview of the front of card 5
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