Business 1.1 Meeting Customer Needs 0.0 / 5 ? BusinessThe Market A2/A-levelEdexcel Created by: tomstodd23Created on: 29-04-19 20:56 Name the three correct factors affecting research. Theoretical factors, Ethical factors, Practical factors 1 of 7 What is product orientation? When a business develops products based on what its good at doing and the direction the company wishes to take. 2 of 7 Sampling should involve bias. True or false? False 3 of 7 What does a Business to Business market focus on? The features of the product and the logical cost decision. 4 of 7 What is AIDA? Attention, Interest, Desire, Action 5 of 7 How can market share be determined? By working out the proportion of the total market held by one particular company. 6 of 7 What is explanatory research? Involves answering how and why certain customer behaviour occurs 7 of 7
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