Business

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Primary Research
The market research that involves the collection of data that does not yet exist
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Niche Market
A smaller part of a larger market in which customers have more specific needs and wants
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Secondary Market Research
Use of information already collected for another purpose
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Product Orientation
Focus' on products, skills, knowledge and systems that support the product
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Segmentation
Dividing the market place into parts which are definable, accessible, actionable and profitable and have growth potential
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Market
Any place where buyers and sellers come together with a view to exchanging transactions
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Mass Market
Aiming a product at all of the market
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Qualitative Market Research
Market research concerned with collecting data that can be quantified e.g statistics
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Market Orientation
Organises activities, products and services around the wants and needs of its customers
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Quantitative Market Research
Research based on subjective factors
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Market Positioning
Influence customer perception of a brand or product and to be in the leading position in the consumers mind - stand out from competitors
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Other cards in this set

Card 2

Front

Niche Market

Back

A smaller part of a larger market in which customers have more specific needs and wants

Card 3

Front

Secondary Market Research

Back

Preview of the front of card 3

Card 4

Front

Product Orientation

Back

Preview of the front of card 4

Card 5

Front

Segmentation

Back

Preview of the front of card 5
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