Business 0.0 / 5 ? BusinessKeywordsA2/A-levelNone Created by: india_2000Created on: 04-09-17 18:12 Primary Research The market research that involves the collection of data that does not yet exist 1 of 11 Niche Market A smaller part of a larger market in which customers have more specific needs and wants 2 of 11 Secondary Market Research Use of information already collected for another purpose 3 of 11 Product Orientation Focus' on products, skills, knowledge and systems that support the product 4 of 11 Segmentation Dividing the market place into parts which are definable, accessible, actionable and profitable and have growth potential 5 of 11 Market Any place where buyers and sellers come together with a view to exchanging transactions 6 of 11 Mass Market Aiming a product at all of the market 7 of 11 Qualitative Market Research Market research concerned with collecting data that can be quantified e.g statistics 8 of 11 Market Orientation Organises activities, products and services around the wants and needs of its customers 9 of 11 Quantitative Market Research Research based on subjective factors 10 of 11 Market Positioning Influence customer perception of a brand or product and to be in the leading position in the consumers mind - stand out from competitors 11 of 11
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