Advertising, public relations, personal selling , direct marketing and sales promotion
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Why is the promotional mix used ?
Promotional mix is used to inform potential customers of new products or services you business will provide
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Why is advertising used ?
To inform customers about new or existing products your business provides
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What is public relations ?
Promoting a product , enterprise or brand by placing information about it in the media
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What is personal selling ?
A representative of the company contacts a customer directly. The representative uses ther interpersonal skills and knowledge of the product to persuade customers to buy it
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What Is direct marketing ?
an enterprise that communicates with a customer directly to try to sell them something. It involves any communication that is directly targeted at customers.
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What are sales promotions ?
Something that gives a customer incentive to purchase a product or use a service (usually for a limited amount of time )
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What are the benefits of the promotional mix ?
It allows you to : inform customers ,remind customers and also to persuade customers to choose your business
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What difficulties are there when determining the success of the promotional mix ?
Many businesses use more then one method at the same time so it isn’t always easy to determine which method is having the greatest impact
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Other cards in this set
Card 2
Front
Why is the promotional mix used ?
Back
Promotional mix is used to inform potential customers of new products or services you business will provide
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