Business General Quiz 0.0 / 5 ? Business StudiesMarketing mixA2/A-levelAQA Created by: AntoBeckCreated on: 30-09-19 13:29 What is Mass Marketing? Selling goods in a market containing many products that are similar 1 of 5 What is Niche Marketing? Selling goods in a market that targets a specific segment or demographic 2 of 5 What type of strategy is DAGMAR? Marketing 3 of 5 What does the 'A' in DAGMAR stand for? Advertising 4 of 5 What is AIDA to a business An Advertising Strategy 5 of 5
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