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GCSE
A Level & IB
University
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More cards in this set
Card 16
Front
Price sensitive
Back
Card 17
Front
Market map (or Perceptual map or Positioning map)
Back
Card 18
Front
Gap in the market
Back
Card 19
Front
Product range
Back
Card 20
Front
Brand
Back
Card 21
Front
Brand image
Back
Card 22
Front
Added value
Back
Card 23
Front
Unique selling point (USP)
Back
Card 24
Front
Franchise
Back
Card 25
Front
Franchisee
Back
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