Business Revision Flashcards Building a successful marketing mix. 3.5 / 5 based on 2 ratings ? Business StudiesMarketingGCSEEdexcel Created by: Megan MiguelCreated on: 17-02-14 18:15 Why do businesses use market research? To identify customer needs. 1 of 10 What is the first step for a new business? To attract trial purchases. 2 of 10 What does desk research involve? Gathering existing data. 3 of 10 What information is collected about opinions and views called? Qualitative data. 4 of 10 How does accurate market research help a business? By reducing risk. 5 of 10 What does a market segment identify? Groups of people with similar buying habits. 6 of 10 What can a market map be used to identify? Gaps in the market. 7 of 10 What is the name of an individual who is asked questions in a survey? A respondent. 8 of 10 What are the total number of people selected to answer market research questions called? A sample. 9 of 10 What is an example of primary research? A focus group. 10 of 10
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