One overall parent company owns a number of smaller companies calls subsidiaries. Each subsidiary runs independently but supports the wider goals of the overall business.
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Independant Companies
Companies that are not under the control of a larger company. These usually specialises in producing one type of media.
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Synergy
The increased efficiency and profit that occurs as a result of horizontal promotion.
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Denotation
The literal meaning of a code/sign or generic convention of a media product.
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Genre Theory
A tool that helps study audience responses by dividing them into categories based on similar elements.
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Stereotypes
A generalized and simplified version of a group of people in order to target them as a potential audience.
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Qualititive Data
usually descriptive data, used to find out in-depth research on what people think about a product.
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Quantitive Data
Data that can be measured numerically. Using numbers and statistics such as the number of people who listen to the radio or watch a tv show.
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Readership
The number of people who read a print product as part of second-hand consumption.
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BARB
The broadcast Audience Research Board conduct research for TV networks into things such as audience measurements and ratings in the UK.
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Other cards in this set
Card 2
Front
Independant Companies
Back
Companies that are not under the control of a larger company. These usually specialises in producing one type of media.
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