Ch 43 - Key term 0.0 / 5 ? Business Studies-IGCSENone Created by: a f.vCreated on: 18-12-14 11:33 Consumer panels Groups of customers are asked for feedback about products over a set period 1 of 5 Market research The collection, presentation and analysis of information relating to the marketing and consumption of goods and services 2 of 5 Primary or field research The gathering of "new" information which does not already exist 3 of 5 Sample A small group of people which must represent a proportion of a total market when carrying out market research 4 of 5 Secondary or desk research The collection of data that is already in existence 5 of 5
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