The Objectives of a medium to large-sized business as a whole, which are long term goals e.g. profit maximisation, growth, diversification
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Departmental and Functional Objectives
The objectives of a department within a business
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Mission statement
A brief statement, written by the business, describing its purpose and objectives, as well as its values, standards and behaviours expected of employees as well as the vision of the future.
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Why does Smart objectives help?
Because acronym helps management set effective objectives
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