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What is a blockbuster drug?

Models for blockbuster drugs need to change with...

Why might blockbuster drugs fracture the market?

When does generic business kick in?

Are profits for generic drugs much lower?

Can generics also become blockbusters?

Why have pharma R&D introduced lifecycle management?

Are generic drugs more affordable for the patient?

What is a generic drug?

Generic drugs must be identical (w respect to the 'innovator') in terms of: