Content analysis 0.0 / 5 ? SociologySocial science research methods UniversityNone Created by: EllieCreated on: 16-05-19 14:34 What is content analysis? A research tool used to determine the presence of certain words, themes, or concepts within qualitative data (e.g. text). Researchers can then quantify and analyse the presence, meanings and relationships of these different aspects 1 of 5 What units of analysis should be considered? Significant actors, words, subjects, themes, dispositions etc 2 of 5 What is coding? An process in which data are categorised to facilitate analysis 3 of 5 What are the main advantages of content analysis? Transparent, allows longitudinal analysis, unobtrusive, flexible, generates information about social groups that cannot be easily accessed 4 of 5 What are the main disadvantages of content analysis? Can only be as good as the documents being analysed, potential for invalid conjecture, difficult to answer 'why' questions, atheoretical 5 of 5
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