Content analysis 0.0 / 5 ? PsychologyResearch methods and techniquesA2/A-levelAQA Created by: ThucydidesCreated on: 30-03-19 13:01 What is the difference between behavioural and content analysis? Content analasys studies pbehaviour indirectly, through books, tv shows, films and photographs ranther than direct analsis of people themesleves. 1 of 8 What kind of sampling techniques might a reasercher use if analysing a book? time sampling, choosing how many pages of the book they will anylise (every 5th one etc) 2 of 8 What kind of sampling techniques might a reasercher use comparing the content between books? selcting books randomly or use a stratified sampling technique with differnt genres (biography, Romance novel etc...) 3 of 8 What kind of sampling techniques might a reasercher use when analysing TV ads? how long bewtween sampling behaviours? (15 seconds, 30 second etc...) 4 of 8 How might a reassercher code the data they are collecting? They might devise a table of behvoral catogreis (such as Manstead and McCulloch) and then record the instences of that behaviour 5 of 8 What are the two methods in representing data? Quantitative (counting the instances of each occurance) or Qualitative (describing examples of each occurance) 6 of 8 E1 Strength: why do content analasies have high ecological validity? They are based on activities that people actually do (read books, watch TV) and are not as contrived as lab experiments 7 of 8 E1 strength: What makes content analasys more reliable? When sorucres are retained, they may be duplicated making it easier for multiple observation? 8 of 8
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