Corporate Aims and Objectives Definitions 3.0 / 5 based on 2 ratings ? BusinessCorporate aims + objectives A2/A-levelAQA Created by: Sabeeha RemtullaCreated on: 31-03-15 14:46 Mission Statement Overall reason for the existence of the business; declaration of values and what they stand for. 1 of 13 Corporate Aims Long-term plans that help fulfil the mission statement 2 of 13 Corporate Objectives Medium to long-term quantifiable targets that help fulfil mission statement 3 of 13 Corporate Strategies Plan based on corporate aims & objectives that help define scope and direction of business 4 of 13 Operational Strategies Increase efficiency of business through EOS or best mix of labour + capital 5 of 13 Corporate Strategies (as group of 4) Securing long-term future success of business through mergers + joint ventures 6 of 13 Generic Strategies Gaining competitive advantage by focusing on strengths of the business + closing other parts 7 of 13 Global Strategies Establishing operations in more than 1 country = lower costs to offshore production 8 of 13 Internal Development Increasing sales + profit by growing business internally 9 of 13 External Growth Takeovers/Mergers to expand business. Quicker but risky 10 of 13 Synergy collaborating with other companies through alliances + joint ventures to achieve greater results 11 of 13 Stakeholder person/group/organisation that has an interest or concern in the business 12 of 13 Shareholder individual/institution that legally owns a share of stock in public or private corporation 13 of 13
Mission Statement, Corporate Aims & Objectives and Strategy, Porter, Ansoff, SWOT 4.0 / 5 based on 3 ratings
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