Effective Marketing 3.0 / 5 based on 1 rating ? Business StudiesMarketing and competitive environmentsASAQA Created by: LouisaCreated on: 03-05-13 09:16 Asset-led or asset-based Marketing when a business combines its knowledge of the market with an understanding of its strengths and weaknesses to decide what to bring to the market 1 of 10 Business to business Marketing where a company markets its products to other businesses 2 of 10 Consumer marketing where the consumer is the aim of the marketing 3 of 10 Market orientation an approach to business which places the requirements of consumers at the centre of the decision making process 4 of 10 Mass marketing marketing of a product to all possible consumers in the same way 5 of 10 Niche marketing marketing products to a particular small segment of the market 6 of 10 Product orientation an approach to business which places the main focus on the production process and the product 7 of 10 Relationship marketing an approach to marketing which seeks to strengthen a business' relationships with its customers 8 of 10 Maps a two dimensional diagram which shows two of the attributes or characteristics of a brand and those of rival brands in the market 9 of 10 Marketing management process involved in identifying, anticipating and satisfying consumer needs 10 of 10
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