when someone follows the majority as they want to be right, about who has better information
1 of 5
what is normative social influence?
people conforming to not appear foolish and gain social approval
2 of 5
what is internalisation?
occurs when someone generally accepts the group norms, results in both public and private changed, and the change is likely to be permanent
3 of 5
what is identification?
conform to group because theres something they value about the group, identfy with it and want to be a part of it, publicly change even if they don't privately
4 of 5
what is compliance?
going along with others in a group but not changing behaviour privately, superficial change
5 of 5
Other cards in this set
Card 2
Front
what is normative social influence?
Back
people conforming to not appear foolish and gain social approval
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