IGCSE Business Studies section 4: Marketing quiz

What is the first stage in the product life cycle?

Research and development

1 of 4

Name one below-the-line promotion method.

Loyalty cards

2 of 4

Products with high market share and high market growth belongs to what category in the Boston Matrix?

Stars

3 of 4

Name a type of market research that involves gathering data that does not already exist.

Primary research

4 of 4

Other cards in this set

Name one below-the-line promotion method.

Loyalty cards

Products with high market share and high market growth belongs to what category in the Boston Matrix?

Name a type of market research that involves gathering data that does not already exist.

Get Revising