key terms 0.0 / 5 ? Media Studieskey termsASAQA Created by: bethwors12Created on: 08-05-17 11:56 Individualised Where the audience can freely choose what they wish to consume tailored to their interests. 1 of 10 Fragmented The audience is broken down due to age ,interests,gender and choose between different media texts and genres 2 of 10 Friction free Easier for the audience to consume media (easy access), makes it less time consuming 3 of 10 Immersive Engages the audience ,can submerse themselves in the content 4 of 10 Supply and demand The audience wants more content and media to consume creating pressure on the producers to supply this content 5 of 10 Convergence Ccombination of platforms and technologies e.g social media 6 of 10 Intertexuality Other external bodies of knowledge referenced -relationship between texts 7 of 10 Cross media promotion Promote one specific thing on multiple platforms 8 of 10 Synergy Platforms work together to promote - have this fluid representation and relationship 9 of 10 Symbiotic The relationship between the producer and audience 10 of 10
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