KEYWORDS - L01 Understanding the purpose/content of pre-production (Creative iMedia - OCR)

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Mood board
A visual tool to generate ideas for the overall 'feel', look, colour and style of a project.
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(Mood board) Target Audience
The designers of the product. It helps them see ideas and styles in one general place.
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(Mood board) Content
It can contain things such as: Logos, colours, text, font colours/styles, title styles and fabrics/materials
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Physical Mood board
For example, a mood board created on a notice board or large piece or paper/card.
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Digital Mood board
For example, a mood board created in a software application (may include links to sounds/video clips)
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Mind maps/Spider diagrams
A visual tool to once again generate ideas whilst organising them for a project
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(Mind maps) Target Audience
Usually the designers of developers and is used to present structured ideas for them
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(Mind maps) Branches - Game
Levels, Points, Characters, Graphics, Angles, Weapons & Controls
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(Mind maps) Branches - Poster/Advert
Images to use, Slogans to use, Text to use, Fonts to use, Information to include & Resources needed
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(Mind maps) Branches - Website
Colour scheme, House Style, Links, Content on each page, Fonts
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(ALL) House Style
A way of establishing a brands identity through set colours schemes, designed styles, fonts and logos. This is so a brand is consistent and recognisable.
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(Mind maps) Node
A point on the mind map that has some informaton or an idea
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(Mind maps) Sub-node
A point that also has information/ideas but must ne related to the initial node it's connected to
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(Mind maps) Branch
A line that joins the node to the sub-node
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Visualisation diagram
Hand drawn diagram to show what something looks like when it is created.
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(Visualisation diagram) Target Audience
Usually the designers or developers of the project to present how a potential design will look when created
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(Visualisation diagram) - Website
Colour scheme, Header, Navigation bar, Where you would like ot put text/images, Location of logo, Annotations of font colour/type
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(Visualisation diagram) - Poster/Magazine Cover
Where you would put: Headings, Content, Extra info (*Price, Release dates), Images & Colours used
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(Visualisation diagram) - DVD Cover/Poster
Layout of cover, Images from film, Location of age rating, Styles of fonts/colours, Blurb
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(Visualisation diagram) Annotations
Your personal thoughts, comments and notes to show you thinking branches off at certain aspects of the diagram
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Storyboard
An illustration of a sequence of moving images with a flow of scenes that follow a timeline. It shows what you need and how to film a scene.
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(Storyboard) Target Audience
The director of the film. It shows them how to film the scene, then camera angles and movement
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(Storyboard) - Camera Shots
Extreme close up, Close up, Mid shot, Long shot & Establishing shot
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(Storyboard) - Camera Angles
High angle, Low angle, Eye level & Over the shoulder
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(Storyboard) - Camera Movement
Pan, Zoom in, Zoom out, Dolly, Tilt
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(Storyboard) - Extras to include
Timings, Lighting, Locations, Camera type, Number of scenes, Sounds (Dialogue/ effects)
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(Storyboard) - Uses
Video projects, Digital animation, Comic books, Computer games & Multimedia products
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Script
A writtent document that shows what is said, who speaks and directions for a scene
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(Script) Target Audience
The directions of the show/film, the actors and producers who use the script as a way of understanding what happens
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(Script) - Location
Where the scene takes place using IN or EXT to signify the location
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(Script) - Direction
What the actors are doing, this could be the movement, the way thy speak or ther body language
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(Script) - Shot/Angle types
The placement of the camera. (E.g. Long/establishing shot, mid shot, close up/extreme close up, high/low angle & eye level angle)
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(Script) - Camera Movement
How the camera is moved
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(Script) - Sounds
Sound effects
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(Script) - Characters
Who is currently in the present scene
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(Script) - Dialogue
What is said and how it is said (Volume/loudness, emotions)
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(Script) - Narrator
A person who tells the story but is not present in any action. (Typically for audio-visual or screenplay products)
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(Script) - Dialogue
What is spoken by a character in the script and how they say it (identifying any emotion & facial expressions)
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(Script) - Voiceover
Words spoken by an unseen person to accompany an audio/audio-visual product (E.g. radio adverts)
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Other cards in this set

Card 2

Front

The designers of the product. It helps them see ideas and styles in one general place.

Back

(Mood board) Target Audience

Card 3

Front

It can contain things such as: Logos, colours, text, font colours/styles, title styles and fabrics/materials

Back

Preview of the back of card 3

Card 4

Front

For example, a mood board created on a notice board or large piece or paper/card.

Back

Preview of the back of card 4

Card 5

Front

For example, a mood board created in a software application (may include links to sounds/video clips)

Back

Preview of the back of card 5
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