Language Theory

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Pierce (Structural Linguist)
SEMIOTICS
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Two parts to a signs meaning
SIGNIFIER AND SIGNIFIED
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Developing audience's media literacy effect of genre, for example, using guns with muzzle flashes to indicate genre
ICONIC
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Signs with ambiguous or open meanings, in postmodern terms, challenges typical iconic representations
POLYSEMIC
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Signs that don't clearly link and whose meanings have to be learnt, i.e. social media logos
ARBITRARY
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Theorist of studied of signs by grouping meanings together as opposites, i.e. challenging meta narratives
Saussure
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Other cards in this set

Card 2

Front

Two parts to a signs meaning

Back

SIGNIFIER AND SIGNIFIED

Card 3

Front

Developing audience's media literacy effect of genre, for example, using guns with muzzle flashes to indicate genre

Back

Preview of the front of card 3

Card 4

Front

Signs with ambiguous or open meanings, in postmodern terms, challenges typical iconic representations

Back

Preview of the front of card 4

Card 5

Front

Signs that don't clearly link and whose meanings have to be learnt, i.e. social media logos

Back

Preview of the front of card 5
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