marketing 0.0 / 5 ? Business StudiesMarketing mixA2/A-levelAQA Created by: E11arose2001Created on: 19-11-18 12:12 marketing department key part of a business - has a direct effect on profitability and sales 1 of 8 objective measurable target 2 of 8 marketing objectives increase brand recognition, increase market share, broaden product range, break into new market 3 of 8 market objectives are linked to corporate objectives 4 of 8 important to have marketing objectives because they aid direction, motivation, retention, make change happen 5 of 8 what impacts marketing objectives internal and external objectives 6 of 8 internal factors that are impacted by marketing objectives include corporate objectives, size and type of firm, finance, HR, production 7 of 8 external factors that are impacted by marketing objectives include customer demand, competiton, suppliers, political, economic, social, technological, green issues 8 of 8
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