Marketing Mix Pricing 0.0 / 5 ? Business StudiesMarketing mixASAQA Created by: Bradley SmithCreated on: 12-04-16 14:55 Cost-Plus Pricing. Price Skimming 1 of 6 Competitive Pricing. Destroyer Pricing 2 of 6 Penetration Pricing. Discrimination Pricing 3 of 6 Aim to ensure the business makes a profit and that the price covers all its costs. Setting a price what cannot be matched by competitor therefore they force them out of the market. 4 of 6 Prices are set low and similar to competitors to gain customers if they are in a competitive market. Prices are set differently for different people. E.g. Car Insurance. 5 of 6 Prices are set lower than competitors to get customers and then they slowly increase the price. When a product is highly likely to be successful the business sets a high price despite losing demand. 6 of 6
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