- evaluated plan for future, for the companies objectives, medium to long term plans
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marketing strategy for mass markets
a brand needs to be differentiated
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marketing strategy for niche markets
brand needs to reinforce the distinctive characteristics of its products,
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Marketing strategy from business to consumer markets
The product or service must fit with the Brand image
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marketing strategy to business to business markets
They buy the best product for the best price
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product/ service design
Product is the goods and services that the firms provide Product will be made up of core features and functions as well as additional aspects that can sway consumer behavior e.g. brand or guarantees Goods are physical or tangible products e.g. a car
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the design mix
Design mix is the three fundamental elements of product or service design that must be taken into account during researcg and developement stage i.e. prior to launching onto the market
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Other cards in this set
Card 2
Front
marketing strategy for mass markets
Back
a brand needs to be differentiated
Card 3
Front
marketing strategy for niche markets
Back
Card 4
Front
Marketing strategy from business to consumer markets
Back
Card 5
Front
marketing strategy to business to business markets
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