a 2x2 matrix model that analyses a product portfolio according to the growth rte of the market and the relative market share of products within the market
1 of 5
Extension Strategies
methods used to prolong the life of a product
2 of 5
Marekting Strategy
a set of plans that aim to achieve a specific marketing objective
3 of 5
Product lines
a group of products that are very similar
4 of 5
Product Portfolio
the collection products a business is currently marking
5 of 5
Other cards in this set
Card 2
Front
methods used to prolong the life of a product
Back
Extension Strategies
Card 3
Front
a set of plans that aim to achieve a specific marketing objective
Back
Card 4
Front
a group of products that are very similar
Back
Card 5
Front
the collection products a business is currently marking
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