Marketing and recruitment key terms 0.0 / 5 ? Business StudiesMarketing and recruitmentGCSEAQA Created by: william2000Created on: 09-06-15 16:43 Is the process of finding and appointing new employees Recruitment 1 of 9 Takes place when a job vacancy is filled from within the existing work force Internal recruitment 2 of 9 Filling a job vacancy from any suitable person not already employed by the business External recruitment 3 of 9 The process of gathering, analysing and processing the data relevant to marketing decisions Market research 4 of 9 Uses data gathered for the first time Primary market research 5 of 9 Uses data that has been gathered already Secondary market research 6 of 9 All the activities influencing whether or not a customer buys a product Marketing mix 7 of 9 A quantitative method of seeking the opinions on products or services Questionnaire 8 of 9 A small group of poeple selected to provide their opinions and views of a product Focus group 9 of 9
AQA Business Studies Unit 2 Expanding a Business KEYWORDS 5.0 / 5 based on 1 rating Teacher recommended
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