desired outcomes of a marketing plan or the marketing function
1 of 5
Product objectives
to launch new products, to update and improve products, to improve after-sales service, to improve product packaging, to exten the life of the products
2 of 5
Price objectives
to remain competitive, to reduce prices while maintaining returns, to develop new pricing strategies
3 of 5
Promotion objectives
to maintain brand awareness, to increasse brand loyalty, to develop memorable advertising, to widen the range of promotion options
4 of 5
Place objectives
to increase product availibility, to improve product delivery times
5 of 5
Other cards in this set
Card 2
Front
Product objectives
Back
to launch new products, to update and improve products, to improve after-sales service, to improve product packaging, to exten the life of the products
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