The evolution of existing media delivery systems and the development of new digital communication technologies
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Media concentration
The concentration of ownership into fewer and fewer organisations.
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Public service broadcasting
Media outlets controlled by the state.
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Moral panic
Media reactions to particular social groups or particular activities which are defined as threatening societal values and consequently create anxiety amongst the general population.
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Deviancy amplification
The process whereby the mass media can exaggerate the significance of a particular social issue.
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Gatekeeper
The people within the media who have the power to let some news stories through and stop others, e.g. editors. They therefore decide what counts as news.
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Pluralist approach
A theory that society is made up of many different groups, all having more or less equal power.
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interactivity
Digital technologies that are responsive in 'real time' to user input.
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Convergence
The combination of different ways of presenting a variety of types of information (e.g. text, photographs, video, film, voices and music) into a single delivery system
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Uses and gratifications
The view that people use the media for their own purposes
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Male gaze
The camera 'inspecting' women in a sexual way in films and TV.
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Other cards in this set
Card 2
Front
The concentration of ownership into fewer and fewer organisations.
Back
Media concentration
Card 3
Front
Media outlets controlled by the state.
Back
Card 4
Front
Media reactions to particular social groups or particular activities which are defined as threatening societal values and consequently create anxiety amongst the general population.
Back
Card 5
Front
The process whereby the mass media can exaggerate the significance of a particular social issue.
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