Media Keywords 5.0 / 5 based on 2 ratings ? Media StudiesTerminology ASAQA Created by: rhiannonsianCreated on: 04-11-16 13:47 Advertorial An advert presented as though it were a piece of journalism 1 of 37 Anchorage The fixing or limiting of particular meaning to an image -e.g a caption 2 of 37 Anti-Narrative A narrative which seeks to break narrative flow to achieve a particular effect -e.g repitition 3 of 37 Bricolage Way in which signs are borrowed from different styles or genres to create something new 4 of 37 Circulation Number of copies of a given newspaper sold in a day 5 of 37 Codes Rules or conventions by which signs are put together to create meaning 6 of 37 Connotation Hidden meaning arrived at by the experiance the reader brings to it 7 of 37 Convergence The coming together of different technologies such as television, computer, phone 8 of 37 Denotation What an image actually shows and what is clearly apparent 9 of 37 Encoding A process by which the media constuct messages 10 of 37 Icon A sign that works by resemblence 11 of 37 Intertextuality How texts refer to other media texts with the assumption the audience will recognise it 12 of 37 News Values Galtung and Ruge's ideas about how editors choose the importance of news 13 of 37 Niche Marketing Small target audience with specific interests 14 of 37 Polysemic The way in which a text has a variety of meanings 15 of 37 Semiotics The study of signs an sign systems 16 of 37 Uses and Gratifications Theory How the media creates a need and then meets it in the audience 17 of 37 Active Audience Theories Theories which view the audience as participants who can choose and have power 18 of 37 Voyeurism Theory focusing on staring or gazing at others 19 of 37 Vladimir Propp Theorist who studied folk tales to understand character types and plot devices 20 of 37 Archetype Instantly recognisable character type 21 of 37 Conglomerate An international company with a wide and varied range of interests 22 of 37 Mise En Scene Everything arranged in a scene 23 of 37 Motif Recurrent theme or image in a film 24 of 37 Star System The practice of constructing a film around an actor in order to create success 25 of 37 Binary Opposition Theory created by Levi-Strauss about putting things against each other for contrast 26 of 37 Barthes Theorist who developed action, enigma and symbolic codes 27 of 37 Antagonist The main opposing figure or villain 28 of 37 Demographics Information based around social status, income, gender ect. 29 of 37 Closed Text Meaning of text is anchored to restrict the ways in which it can be interpreted 30 of 37 Innoculation Theory te theory that the media has long term effects on the audience which are small and gradual 31 of 37 Male Gaze (Mulvey) Term used to describe the perspective that the media is created for a male audience 32 of 37 Diegetic Sound sound heard within a narrative 33 of 37 Hegemony Dominant ideology, or common sense meaning 34 of 37 Hybrid A cross between one genre and another 35 of 37 Capitalism Economic system where goods and services operate in a free market 36 of 37 Homage Where one director pays tribute to another by including images or themes from work 37 of 37
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