Media Revision 0.0 / 5 ? Media StudiesMediaA2/A-levelOCR Created by: Silver-FoxCreated on: 30-11-16 11:20 Primary Research Research conducted by you 1 of 10 Secondary Research Research or data that has already been found by someone else 2 of 10 Market Research Gathering of information about audience needs and preferences conducted by a media institution 3 of 10 Market possibilities Ways in which institutions believe their brand can expand into another media sector 4 of 10 Readership The number of people who read a print that is second hand 5 of 10 Circulation The number f people who purchase a print product 6 of 10 Gap in the market The identifying of potential customers who are not yet purchasing a product,or realization of the need of a new product or brand 7 of 10 RAJAR Radio Joint Audience Research, collects listening figures for over 300 radios 8 of 10 BARB Broadcasting Audience Research Board, collects figures viewing figures for major TV broadcasters 9 of 10 Psychographics Profiling of audience members based on their personal beliefs,values,interest and lifestyle 10 of 10
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