Media Revision 0.0 / 5 ? Media StudiesKey Terms for LO5A2/A-levelOCR Created by: chapmanlucy.mcCreated on: 30-11-16 11:27 Primary Research Research that has been undertaken by you personally in order to gain new data. 1 of 11 Market Research Gathering information about audience needs and preferences 2 of 11 Qualitative Data Descriptive data, useful for studies at the individual level, and to find out, in depth, the ways in which people think about a product 3 of 11 Quantitative Data Things that can be measured precisely, such as the number of people who listen to a radio station 4 of 11 Secondary Research The use of data or findings from research that has already been undertaken 5 of 11 Circulation The number of people who purchase a print product 6 of 11 Readership The number of people who read a print product as part of a second-hand consumption 7 of 11 Gap in the Market A group of potential customers who are not yet purchasing a product or the realisation that there is a need for a new product or brand 8 of 11 Audience Feedback When the audience provide a media producer with feedback about a product or brand 9 of 11 Competitors Media institutions, products or brands which are direct rivals against each other 10 of 11 Market Possibilities The ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin-off 11 of 11
Comments
No comments have yet been made