Media Terminology

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  • Created by: Leah55
  • Created on: 05-06-18 17:27
How a product draws an audience in by using things like stars.
Appeal
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Where a target audience is divided up due to the diversity and range of programmes and channels.
Audience Segmentation
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A part of a narrative that includes a characters past experiences and an events circumstances that occurs before the narrative of a media text
Back story
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The collection of the brand elements that a company creates to give itself the right image for the consumer
Brand Identity
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When separate media industries/platforms come together. Phones can download and listen to music, view videos, tweet artists etc.
Convergence
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How media producers group audiences, by age, gender or ethnicity to target products
Audience Categorisation
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How an audience consumes a media product. For example, watching a TV show or playing a video game
Audience Consumption
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The way audiences draw meanings from a media text
Audience Interpretation
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How the camera is angled in terms of the subject
Camera Angles
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Something that happens in the narrative that tells the audience that some action will follow
Action Code
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An audience that engage with a media product (interpret meanings)
Active Audience
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Words next to an image that change the meaning.
Anchorage
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Emotional changes that a character goes through in a narrative
Arc of Transformation
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A media text that inspires an audience to want more money or be of higher class
Aspirational
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How media producers appeal to an audience
Attract
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How media products position the audience, either literally or metaphorically, in terms of point of view
Audience positioning
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How sound is used to communicate meaning; voice over, music.
Audio
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A player's representation of themselves within a game.
Avatar
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When a media text includes two opposites
Binary Oppositions
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A type of newspaper that uses more educated language and includes more serious stories
Broadsheet
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The ways in which the camera frames the subject
Camera Shot
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Words that explain a photos meaning
Caption
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How a channel becomes recognisable to an audience by using presenters, stars and genres.
Channel identity
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The dissemination of media products to audiences. Methods vary depending on media text.
Circulation
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The different meaning that can be interpreted from a sign
Connotation
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What the audience expects to see in a particular media text.
Conventions
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Other cards in this set

Card 2

Front

Where a target audience is divided up due to the diversity and range of programmes and channels.

Back

Audience Segmentation

Card 3

Front

A part of a narrative that includes a characters past experiences and an events circumstances that occurs before the narrative of a media text

Back

Preview of the front of card 3

Card 4

Front

The collection of the brand elements that a company creates to give itself the right image for the consumer

Back

Preview of the front of card 4

Card 5

Front

When separate media industries/platforms come together. Phones can download and listen to music, view videos, tweet artists etc.

Back

Preview of the front of card 5
View more cards

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