The concept or idea behind the signifier (the physical form of the sign)
2 of 25
Objective Signifiers
intentionally put objects to give clues
3 of 25
Subjective Signifiers
unintentional objects that remind the audience of their life
4 of 25
Denotation (dennotes)
Signifier
5 of 25
Connotation (connotes)
Signified (the meaning behind the object)
6 of 25
Polyseimic
there is no single interpretation
7 of 25
Conventions
Key features of a media product
8 of 25
Watershed
Programmes after 9pm are more likely to show sexual and violent themes
9 of 25
Primary Media
Texts that demand close and concentrated attention from the audience
10 of 25
Secondary Media
Texts provide a background for an audience who are often doing something else at the same tie and are distracted
11 of 25
Tertiary Media
Texts that are consued by audiences who are almost unaware of their own engagement with the media (e.g. advertising on the radio)
12 of 25
Demographics
Demographic information is used in media marketing to classify an audience into age, gender, race and other categories. Demographics are broken into bands depending on peoples jobs or status
13 of 25
Millenials
tech savy, grew in prosperous times, media saturated and ethnically diverse. Big spenders. Under 28 years old in 2006
14 of 25
Gen X-ers
Grew up in economic downturn so more cynical but also tech savy. Individualistic. 28-41 years old in 2006
15 of 25
Boomers
Avid consumers, want to deny aging process, 42-62 years old in 2006
16 of 25
Maturers
Practical and pragmatic, very money concious, conformist. 60+ years old in 2006
17 of 25
Psychographics
Media investigates audiences according to their lifestyles and the ways in which they see themselves
18 of 25
Succeeder
People who are successful and self confident. Do not buy aspirational products and follow their own ideas
19 of 25
Aspirer
People who want to get ahead in life and value luxury and designer products
20 of 25
Mainstreamer
Large segment, conformists who buy safe 'big' brands
21 of 25
Reformer
Creative, caring, unselfish, not brand concious
22 of 25
Explorer
Seek novelty and to try new things. Likely to be early adopters of new products
23 of 25
Ideology
Beliefs and values of particular people or society
24 of 25
Myths
the dominant ideologies of our time
25 of 25
Other cards in this set
Card 2
Front
The concept or idea behind the signifier (the physical form of the sign)
Back
The Signified
Card 3
Front
intentionally put objects to give clues
Back
Card 4
Front
unintentional objects that remind the audience of their life
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