All elements of a media text are codes that need to be read. These can be understood as the thing they are (denotation) and the responses they create (connotation).
1 of 17
Todorov - Narrative theory
Narratives follow a pattern of equilibrium - disruption - new equilibrium
2 of 17
Steve Neal - Genre theory
Genre is recognisable but does change over time and borrow from other genres. Genre is important to institutions because it helps to market texts.
3 of 17
Claude Levi-strauss - Binary oppositions
The conflict between binary opposites drives forward the narrative.
4 of 17
Jean Baudrillard
The lines between created texts and reality are becoming blurred. For example, perfect instagram images seem 'real'.
5 of 17
Curran and Seaton - Power and media institutes
If we had more of a variety of media companies then we would have a more variety of media texts.
6 of 17
Livingstone and Lunt - Regulation
Regulation is hard due to technology.
Interests of the consumer or the citizen.
7 of 17
Hesmondhalgh - Cultural industries
Industry uses tried and tested strategies to appeal to us but we should be concerned that there are only a few companies hold a lot of power.
8 of 17
Stuart Hall - representation theory
Media language is used to create representations, stereotyping is often used to assert power.
9 of 17
David Guantlett - Identity theory
We use the internet and other media texts to help us create our identity, we now have more of a variety of representations.
10 of 17
Liesbet Van Zoonen - Feminist theory
Men and women are represented differently in the media, women are objectified as a result of western culture.
11 of 17
bell hooks - Feminist theory
Feminism is a political struggle to end patriarchal domination and other factors affect this domination including race and class.
12 of 17
Paul Gilroy - Ethnicity and Post colonialism
Even though we no longer have colonies, the representation of these groups is still affected by that time.
13 of 17
Albert Bandura - Effects debate
If an audience sees aggressive behaviour they may mimic it.
14 of 17
George Gerbner - Cultivation theory
The more representations we see the same representations and messages the more we believe they are true.
15 of 17
Stuart Hall - Reception theory
Preferred, Oppositional and negotiated reading
16 of 17
Henry Jenkins - participatory culture
The internet has allowed fans to gather and create their own texts and easily share their work, instead of just consuming the texts audiences are creating them.
17 of 17
Other cards in this set
Card 2
Front
Todorov - Narrative theory
Back
Narratives follow a pattern of equilibrium - disruption - new equilibrium
Comments
No comments have yet been made