Media studies 0.0 / 5 ? Media StudiesmediaASOCR Created by: AnjelalaCreated on: 30-09-14 10:07 5 key cocepts? 1) Media laanguage 2) representation 3) audience 4)Ideology 5 ) Institution 1 of 9 what does media language mean ? the way in which a text is constructed to create meaning for reader/viewer of text. 2 of 9 what does representation mean ? It relates to the representation of reality in the media. 3 of 9 types of audience in the media? 1) Mass audience 2) Niche audience 4 of 9 Ideology in the media? It refers to a system of belief that is constructed + presented by a media text-It underpins the construction of any media text 5 of 9 What is institution? The institution responsible for a text is the body which has made the text. 6 of 9 Uses and gratification theory summary? Audience are made up of individuals who actively consume texts for different reasons and in different ways. 7 of 9 Uses and gratifications list? 1)Information 2 ) Learning 3) Personal identity 4)Integration and social interaction 5) entertainment 8 of 9 synergy? Establishment of a relationship between different media organisation which benifits both organisations. 9 of 9
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