Stereotypes can be seen as a type of media shorthand so that texts can communicate information to the audience quickly
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Which theorist/theory pair is correct?
Stacey (1994) + Celebrities
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Post Colonialism is...
Concerned with the changing representation of ethnicities in the media
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Who argued that the meaning audiences place on celebrities is linked to the pleasure gained through fantasising about escaping the confines of their own lives?
Stacey (1994)
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Liberal Pluralism...
suggests the idea that media products are subject to the wishes of the audience
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According to semiotics, Sassure (1916) suggest there are three levels on which we read media products. The first level is...
Syntactic Level
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The second level on which we read media products is...
Representational Level
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The thrid and final level is...
Symbolic Level
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Structuralism: 'When a series of actions allow the audience to follow the details of the plot, allowing them to become absorbed in the narrative'. This is...
Action codes
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Structuralism 'whena plot is structured around a series of questions to maintain the audiences' interest in the product'. This is...
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