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GCSE
A Level & IB
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More cards in this set
Card 6
Front
the proportion of the market size held by each competitor in a market
Back
Card 7
Front
the possibility that things will go wrong
Back
Card 8
Front
the unpredictable and uncontrollable events that affect business
Back
Card 9
Front
business develops products based on what it is good at doing
Back
Card 10
Front
business responds to customer needs and wants - designs products accordingly
Back
Card 11
Front
collection of data to obtain insight and knowledge into the needs and wants of customers and the structure and dynamics of a market
Back
Card 12
Front
research data collected first-hand for a specific purpose
Back
Card 13
Front
existing research data that has been collected and analysed for a different purpose
Back
Card 14
Front
research based on numerical data
Back
Card 15
Front
research based on views and opinions
Back
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