meeting customer needs - definitions 0.0 / 5 ? Businessmeeting customer needsA2/A-levelAQA Created by: abi2422Created on: 22-10-21 13:38 where a business targets a smaller segment of a larger market, where customers have specific needs and wants niche marketing 1 of 15 where a business sells into the largest part of the market, where there are many similar products offered by competitors mass marketing 2 of 15 a market that is constantly changing dynamic market 3 of 15 the overall size (value or volume) or demand for a specific market market size 4 of 15 the percentage rate of growth in market size over a period market growth 5 of 15 the proportion of the market size held by each competitor in a market market share 6 of 15 the possibility that things will go wrong risk 7 of 15 the unpredictable and uncontrollable events that affect business uncertainty 8 of 15 business develops products based on what it is good at doing product orientation 9 of 15 business responds to customer needs and wants - designs products accordingly market orientation 10 of 15 collection of data to obtain insight and knowledge into the needs and wants of customers and the structure and dynamics of a market marketing research 11 of 15 research data collected first-hand for a specific purpose primary data 12 of 15 existing research data that has been collected and analysed for a different purpose secondary data 13 of 15 research based on numerical data quantitative data 14 of 15 research based on views and opinions qualitative research 15 of 15
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