New Product Development Define the Following Terms 2.0 / 5 based on 1 rating ? Business StudiesASAQA Created by: LouisaCreated on: 03-05-13 10:56 Brand Loyalty The extent to which customers of a brand repeat purchase in preference of using competitors 1 of 8 Boston Matrix a 2x2 table which analyses a product portfolio according to the growth rate and market share 2 of 8 Consumer Products goods or services sold to consumer 3 of 8 Producer or industrial products goods or services that are sold by one business to other businesses 4 of 8 Product line a group of products which are very similar 5 of 8 Product portfolio the particular portfolio of products which a firm is marketing 6 of 8 Tangible benefits benefits that can be measured (of a product) 7 of 8 Test marketing Testing out a product on a small section of a market prior to its full launch 8 of 8
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