newspapers industries and audience

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  • Created by: brodda221
  • Created on: 01-03-24 10:27
What is ownership?
the companies and people involed with the newspaper
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ownership of the Mirror
Reach PLC
owners many global and local newspapers
horizontaly intergrated by buying out other companies and absorbing their titles as their own
share journalists
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times ownership
News UK, which news corporation Rupert Murdock owns which could lead his right-wing views to be integrated, but news corps is presented as neutral
global conglomerate-newspapers, TV news, TV programs
vertical and horizontal integration- lots of power
esc
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what do both the Times and the Mirror have to do to please their shareholders?
protect reputation
protect the cost of their shares
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What did the phone hacking scandal do to news corporation?
damage their reputation and created bad publicity
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regulation for the times and the daily mirror
they are regulated by the IPSO
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what is IPSO?
run by the newspaper industry
it regulates what newspapers can and cannot do in terms of offensive language, liability and ethics
can be biased as it is run by the newspaper industry themselves
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how has technology affected the regulation of newspapers?
it makes regulation easier and harder at the same time due to audiences being able to express their views which cannot be regulated.
the times and the Mirror have ai bots that help ensure any inappropriate comments but sometimes it gets things wrong
lots
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What is the trend of print newspapers
declining and therefore publishers are going online
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times circulation
increasing or staying the same due to the middle class and older audience
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times website
times pay wall leads people to stick with the printed paper
paying= high quality
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daily mirror reveune streams
advertising space online
betting website
dating
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Clay Shirky-argues that audiences are no longer passive due to the way social media operates.
This applies to both newspapers as the rise in ditial news makes the audience more active and that there is a two way communication
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How is advertising tailored
It is towards a specific target audience in terms of gender, education, class and income
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daily mail target audience
working class, males left wing political views, lower reading age, soft news and sports
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Times target audinece
higher education and higher reading age mid right wing
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Uses and gratification theory
entertainment
esape
information
social interaction
reliablity
Newspaper readers will look for information and education, and modern newspapers have tried to entertain audiences.
Daily Mirror relates to the audience through stories about people struggling in poverty and on benefits, as the audience is usually on low
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Stuart Hall's reception theory-texts can have different meanings to different audiences
A way a reader may understand the two papers all depends on their education class and political standpoint
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Other cards in this set

Card 2

Front

ownership of the Mirror

Back

Reach PLC
owners many global and local newspapers
horizontaly intergrated by buying out other companies and absorbing their titles as their own
share journalists

Card 3

Front

times ownership

Back

Preview of the front of card 3

Card 4

Front

what do both the Times and the Mirror have to do to please their shareholders?

Back

Preview of the front of card 4

Card 5

Front

What did the phone hacking scandal do to news corporation?

Back

Preview of the front of card 5
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